SONY, as the main sponsor of FIFA 2014 World Cup, ran a campaign around the globe called “we are one”. The main concept of this campaign was expressing the feelings of fans in different countries for their national teams in Brazil. We were responsible for running this campaign as 360 degrees in Magnolia Advertising Agency as Sony exclusive agency in Iran. As an Art director, I was in charge of producing artworks and managing the implementation of design materials such as Key Visual, photography process, posters, billboards, brochures, etc.

SONY – We Are One

Art Director  Alireza Vaziri
Agency Magnolia

SONY, an official FIFA World Cup™ partner, kicked off the pan-regional “We Are One” campaign signaling the start of six months of celebrations. The campaign begins with a video submission contest where one lucky fan will get to experience the 2014 FIFA World Cup Brazil™ on an all-expenses-paid trip.


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