Renault

The Renault Talisman, a spacious family car crafted by the renowned French automaker Renault, was introduced in 2017. The client’s directive emphasized the car’s standout feature: its exceptional interior design. In contrast to Renault’s typical minimalist approach, the Talisman embraced a more contemporary and youth-centric aesthetic. Following a creative brainstorming process, the campaign’s central slogan emerged as “The path is yours.” This slogan encapsulated a profound concept—while reaching the final destination has always been a traveler’s objective, it also underscored the importance of cherishing the moments spent within the car during the journey itself. It celebrated the idea that these moments could become unforgettable pleasures within the broader voyage of life.

 

Graphic Designer: Malika Naghashan

 

| 2016