In my role as Art Director at Magnolia Advertising Agency, Sony’s exclusive agency in Iran, I had the privilege of overseeing the “We Are One” campaign, a global initiative by SONY, the main sponsor of the FIFA 2014 World Cup. This campaign revolved around capturing the passionate support of fans across various countries for their national teams in Brazil.

My responsibilities encompassed orchestrating the entire 360-degree campaign, involving the creation and management of design materials like Key Visuals, photography processes, posters, billboards, brochures, and more, to effectively convey the campaign’s message and spirit.