Unilever

I served as the Art Director for the AXE Campaign, a sub-brand under Unilever, during my time at Magnolia Advertising Agency in 2014. To coincide with the launch of their new products and capture the attention of a youthful audience, we conceptualized a mobile game.

The campaign’s poster and video were meticulously designed to align with the game’s characters and the color schemes of AXE’s two new sprays, Black and Gold. Remarkably, the game garnered participation from over 60,000 individuals over a span of three months.

 

| 2014 |